Inspired by 90s PE, Jaw x Jawshop® reinvents contemporary luxury through the lens of sport.

We are on a mission to reignite the nostalgia of the 90s.

Our products blend timeless design with sport-inspired dynamism.

We hope to create more meaningful and mindful pieces for you and yours, whilst maintaining a sense of beauty and wearability for years to come.  Currently we manufacture locally in New York, and hope to sustain this type of local production as we scale.  Aside from our love for fashion and functionality, we believe in human to human interactions.  Honoring each person's individuality, as people, respecting who they are and where they come from.


Like pizza paired with champagne; the east coast meeting the west coast.

Why have one, when you can have both?

As a brand, we are inspired by the concept of duality and collaboration.  Our fascination with duality is represented by the brand name, and the two different font types used in the logo.  Our passion for collaboration and human interaction is represented by the ‘x’ between the fonts.  We aspire to work with like-mined individuals to create and inspire.

Jaw x Jawshop®

Inspired by 90s PE

Created in New York City

The original pizza box.